Petroleum Equipment Co., Ltd. Shandong Kerui production in recent years, beam pumping unit sold abroad
Recently, Sany Heavy Industry, and coincidentally Zoomlion official launch of H Share Plan. Zoomlion and Sany Heavy Industry, chairman of the new president of the pure Zhan Xiang Wenbo, respectively, this is an international strategy for the next erection of overseas capital platform. Experts believe that Sany and Zoomlion actively planning to expand overseas market is not the case, at present, the domestic equipment manufacturing industry is accelerating the "going out" pace, and "going out" more diverse forms, from simple product output has been , the progressive development of technology export, brand output, capital exports and other forms.
Listing not raise the money?
Zhan Chunxin disclosed in accordance with the goals of the plan, by 2015, Zoomlion 50% of sales will come from abroad. In his view, with the capital platform, in the process of overseas expansion can be directed to issuance, holding, etc. to achieve the acquisition, without the need to pay cash directly, not only to achieve rapid expansion, but also to a certain extent reduce the risks.
Xiang Wenbo is that "the capital to build the platform to enhance the enterprise's ability to integrate global resources to help achieve business, products and markets 'Trinity' is truly international."
Beijing Tian Hua Xie consulting firm China machinery industry researcher said to this reporter, through which the layout of overseas capital markets, enterprises not only gained new sources of funding, more importantly, is the capital of the platform to open a broader market. Proximity to the Mainland for Hong Kong as the global financial markets, in addition to raising funds for the enterprise, the greater significance is that it can help companies expand the international market, establish an international brand image.
The industry believes that a similar approach has been very popular in the international arena. For example, the U.S. giant Caterpillar equipment manufacturing market in neighboring Mexico, if just from the financial demands, significance, but in the listing, through the capital of the platform, quickly opened a new market. "Domestic equipment manufacturing enterprises learn from this approach, that equipment manufacturers 'going out' has risen to a new level." Some experts commented.
"Going out", but around the threshold?
Domestic equipment manufacturing industry "going out" with a strong driving force behind the source. Experts said: "By 'going out', either to expand the market, but also to fully absorb the global technical resources and management advantages, enhance their overall competitiveness."
The petroleum equipment industry as an example, at present, the world's major oil producing countries, especially oil-exporting countries, most of them do not have the manufacturing capacity of petroleum equipment, procurement of long-term reliance on international markets. The high price of oil equipment in developed countries, not only oil-producing countries in Asia, Africa looking for a number of alternative sources of supply, oil companies in some developed countries in order to reduce costs are also looking for alternative sources of supply. China Petroleum and Petrochemical Equipment Association executive vice president Zhao Zhiming that some amount of large equipment such as wellhead equipment, Christmas tree, pumping units, submersible pump, oil tools, oil pipes etc. are our mature products, with domestic oil equipment industry the "going out" conditions. A petroleum equipment company official told reporters: "to have the strength, of course, willing to 'go global'. In turn, the 'going out' but also further enhance the overall strength of our business."
Xie Hua that, while represented by Sany Heavy equipment manufacturing enterprises in the domestic market performed well, but in the long run, the overseas market determine the company's future development, but also determines whether a world-class enterprise. In fact, the "going out" is not only expanding the market needs, is a world-class companies around the threshold, however. Or based on this consideration, in recent years, equipment companies have "going out", extensive technical cooperation and gradually set up manufacturing bases overseas and even research and development base.
Some experts believe that the low level of integrated support equipment manufacturing industry is restricting our "going out" a major bottleneck. For example, a petroleum project, from exploration to exploitation needs, refining a set of equipment. The domestic oil equipment manufacturing enterprises are only one part of the equipment, which limits enterprises "going out" pace.
Symbol of national security machinery industry analyst Choi Ha that our equipment industry is the main outstanding problems are: weak basic industries, infrastructure facilities was weak, a lot of basic parts and components imports, the fragmentation of the equipment manufacturing industry, industry concentration is too low . In the "going out" in the process, but also the cumulative Forced equipment industry to solve these problems, and gradually changed to "factor inputs support" approach to development.
"Going out", and stabilize the first
Xie Hua believes that equipment enterprises "going out", can not shun the crowd, chasing fashion, and to consider their own actual situation, both positive but also safe.
China Machinery Industry Federation, said the experts, equipment enterprises "going out" must be fully integrated with their own advantages, you can buy a brand, technology, resources and markets of foreign enterprises to further expand the international market, to enhance the international competitiveness of enterprises. In addition, individual enterprises to "go" power limited by domestic enterprises in "going out" in the joint, through the implementation of the "grand coalition, transfer mechanism, leapfrog" strategy to their own advantages and domestic overseas industrial advantages of enterprise groups combine to form a production in favor of combining operations and asset management leapfrog development.
There are experts advise, "go out" with the "Please come in" closely. Enterprises through the introduction of a global leader in the industry, and with the close cooperation and effective competition, the development of an open corporate culture, develop core technologies and sustainable development, enhance brand value, in order to progress further "going out" to lay a solid foundation .
National Development and Reform Commission deputy director of the National Energy Secretary Zhang has also re-emphasized, the equipment manufacturing industry should be thinking actively participate in international competition awareness and global perspective. "On the one hand, we have formed a huge production capacity, we must 'go global', to the international market to seek survival and development; the other hand, since the reform and opening up 30 years of development, we already have considerable strength, a 'going out' conditions. "
